Return To Roots FOUNDATION

Vision

to eliminate violence and abuse (with special interest in women and children) in order to exist in a well integrated society. In this way, the lowering of rape statistics in the country will have a direct result on the lowering of the HIV/AIDS infection rate.

Mission

to educate adults and children through life skills and personal development
to re evaluate judiciary system in terms of rape victims and hold Government accountable

Values

encouraging integrity , grace and humility

Return to Roots Foundation (RTRF) was started in 1999 by founder member Addi Lang, initially running as a community based organization including skills development, job creation, RDP housing, water and sanitisation (of which her own business Return to Roots Africa entirely supported the efforts of the RTRF), and currently running as a non profit organization . In having met Sue Adkins, (business strategist and guru in developing “cause related marketing” CRM) in South Africa many years ago, author of “Who Cares, Wins”, and head of Business in the Community- UK, Addi felt compelled to utilize CRM as the marketing medium for her own company i.e. Return to Roots Africa, supporting the Return to Roots Foundation, dealing with rape prevention, which taps into the desire for an easy, quick and efficient method for consumers to support causes.

Global Human Rights re Landmines

Imagine that you are a child, playing in the open fields, and discover a brand new toy, innocently just touching it, to see what it feels like, and you find yourself maimed - your life destroyed in seconds, as you become yet another amputee statistic- as this toy is one that does not recognize soldiers from children... read more

What is abuse?

Abuse is a violation of an individual's human and civil rights by any other person or persons or organisation. Abuse may consist of a single act or repeated acts. It may be physical, verbal or psychological, it may be an act of neglect or omission to act, or it may occur where a vulnerable person is persuaded to enter into a financial or sexual transaction to which he or she has not consented, or cannot consent...read more

Cause Related Marketing

Read more on Cause realted marketing here.

Womans Day Tribute 2001

The Womens day tribute 2001, hosted by Return to Roots Africa, marks the beginning of a powerful association, (The Roots Foundation) , with Aubrey as a guest speaker. The constitution is primarily written for crime and rape prevention implementation, (which directly relates to HIV/AIDS), in South Africa. Sadly, the current level of financial contribution from Corporate Social Investment budget is only three percent of overall CSI budget.

Both Return to Roots Africa and TBS Services, including many other small businesses that have become benefactors, continue to make valuable contributions to the support of rape prevention implementation in peri urban and rural areas

SECURITY

Safety and security is a concern for all South Africans regardless of age, colour or gender. Unacceptable crime levels are a consequence of substandard socio-economic conditions, exacerbated by a violent history of political struggle, high enemployment levels and rapid urbanisation. With South Africa being in the Guinness Book of Records for the highest rape statistics in the world, and out of a million rapes, there were only 400 convictions! Shockingly, only six percent of criminals have been convicted over the past nine years for the twelve and a half million serious crimes committed and reported. Business, being the economic engine of society, is both directly and indirectly affected by crime, directly in theft of property, possessions and money and indirectly through reduced business confidence, loss of investment, emigration and steady erosion of the foundations upon which the economy is built. While the underlying socio-economic causes remain a long-term problem, valuable crime and rape prevention measures are required to improve the current situation, or at the very least, contain it. Sadly, the current level of financial contribution is only three percent of overall CSI budget.

RAPE STATISTICS DURING 2004/5

  • 2000 rapes per day.
  • 1 out of 20 female rapes reported.
  • 1 out of 50 male rapes reported.
  • 1 rape occurs every 23 seconds.
  • 1 out of 3 women will be raped in their lifetime.
  • In South Africa, one detective has 20 crimminal cases assigned, where as in the UK 20 detectives are assigned to one case!
  • 48% of rapes are under 18 years old.
  • 35% of rapes are under 12 years old.
  • 13% of rapes are between 12 - 18 years old.
  • There is a 17% increase, from 1994 - 2003.

RAPE PREVENTION IMPLEMENTATION

Practical and theoretical, interactive, information about the laws in SA, the mind set that is required to be able to protect oneself and one's children, date rape, gang rape, preventive and security measures, hijacking. The module is empowering and will prove to be a life changing experience for all those that attend.

WORKSHOPS ENDORSED BY:

Minister - Department of Minerals and Energy -womens day event 2003 , Investec, Nedbank, Deloitte and Touche, City Bank, Novartis, Waltons, Oracle, MTN, Coca Cola, MFRC, Hatch, Glaxo Smithkline, 3M, ABSA, SCMB, BAE Systems, Kellogs, Norwegian, Netherlands, Swedish Embassies, Johnson and Johnson, Jansen Cillag, Nashua, HP, Aventis, Ango American, Anglo Gold, Postnet, DHL